Why isn’t my property selling?

Why isn’t my property selling?

15th Mar, 2019

Selling a home can be a difficult task, and despite the general notion that property isn’t being bought due to today’s housing crisis – and Brexit – this isn’t necessarily the problem.

If you’re struggling to find a buyer for your home, consider the following factors – and ensure you’re pulling out all the stops to impress…

Images – are they doing your house justice?

Pictures feature on an estate agent’s site – as well as across all the various property comparison webpages available nowadays – and are the first thing a potential buyer sees. So, if they aren’t making your space shine, it’s likely that people won’t bother to visit it.

If your photos don’t come up to scratch, don’t accept them – after all, you are paying for them to be provided as part of the marketing service. It’s a good idea to ask to see the images before they’re posted online – that way you can approve them before they ‘go live’.

Price – is it too high?

Getting the price right can completely change the outcome of a sale. If it’s too high people won’t be interested, and you may find it a hard sell. The best way to ensure you get this right is to combine your own online research – what’s out there and how does your home compare? – with advice from at least three estate agents.

Remember some firms can overprice your house as a way of incentivising you to select them, while others will undervalue for a quick sale, so be careful when choosing which estate agent to use.

Décor – can you do something to brighten it up?

We know that no matter who moves into your home, they are likely to modify it in some way to make it their own. So, you may ask why does it matter what it looks like now? But if your rooms are dark and cluttered, it may be hard for potential buyers to imagine themselves there and see the potential.

A fresh lick of paint – white or pale grey – can easily freshen up your space, and even give the illusion of it being bigger! Remove all items from floors, work surfaces and gardens and put them away or chuck them out – it’s time for a clear up!

Outside – does your home lack ‘kerb appeal’?

Buyers make up their minds within minutes of pulling up to your property, whether they’re interested or not. First impressions are important, so tidy your garden, make sure wheelie-bins are stored away if possible, and make an effort to clean the doors and windows.

Everyone wants a home they can be proud of, so make a viewer feel this way about yours.

Estate agent – are they doing a good job?

Some homeowners are left feeling that their estate agent isn’t doing enough to market their property. If this is the case, it’s important to openly speak with them about your concerns and find out what measures they are taking to promote your home as best they can. They should be in touch regularly with updates from viewings – if they’re not get on to them for the latest.

If you’re not being listened to, give notice to terminate your contract and move to another firm.

Here at Applegate, we pride ourselves in delivering high levels of customer service and each of our team members care about every transaction! So, if you’re looking to put your property on the market, we may just be able to help.

Feel free to get in touch with one of our reliable sales team here.

View all posts by Rebecca Stead


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