How to choose the right estate agent when selling your property


How to choose the right estate agent when selling your property

Posted on Thursday, July 23, 2020

Selling your house isn’t something you do every day, and it can feel very daunting, especially if it’s the first time you have ever put your home on the market.

The first thing to consider when preparing to market your property, is how much it might be worth, which in turn, clarifies the type of house you may be able to buy next. And, choosing the right estate agent is the key to this whole process!

So, where do you start? Here are some top tips to finding the perfect agency for you…

Create a shortlist

It’s always a good idea to compile a shortlist of possible estate agents, so you’re not overwhelmed with the numerous options available. You can begin by asking friends and neighbours if they have any recommendations – it’s always helpful to get a personal endorsement. Searching online is also a good way to decide whether a company is worthy of a place on your list.

Ideally, you should have three or four options written down, then from here you can refine the list, as you narrow your search.   

Do your homework

After creating your initial shortlist, begin to look at the potential providers in more detail. View their websites, paying close attention to the quality of the photographs, floor plans and the information that’s present. Then, research into whether they’re selling any properties similar to yours, and the price, which will give you an idea of how much your home may be worth. It’s important to look for an agency that is fully qualified - before starting your journey with them, ensure they are licensed with the NAEA.

If, after all this, you would be happy to see your property being sold on their website, your next step is to get in touch. Remove from your shortlist any agents that you don’t feel are right for you.

Setting up an appointment

Now that you have done your homework, you’re ready to make contact with the estate agents that have remained on your list. It may be tempting for you to simply call or email them, but you will get a much better sense of who they are by meeting face to face – whilst adhering to social distancing guidelines. Remember, you’re about to ask them to deal with possibly your most important and valuable asset, so it’s crucial that you feel you can trust them.

When you arrive you’ll instantly get a feel for whether they’re right for you or not. How do they respond when you walk in? Are you made to feel welcome? Is it a professional and friendly environment? If you feel at ease and comfortable, they can probably jump to the top of your list! But, if you don’t, it may be best to walk away.

How will they market your property?

Here, you need to think about where you want your property to be placed, in terms of advertising. Assuming they promote properties on the internet, it’s good to know which portals you want to be listed on, and which ones they use. Of course, your house will be on their company website, but will they also be placed on other popular property sites? These are the types of things you should find out before deciding on one estate agent. After all, you want maximum coverage on your property to hopefully help you sell it as quickly as possible.


Estate agents will usually charge you a small percentage (+ VAT) of the price at which you sell your property. Opt for a partner whose fees you’re comfortable with, relative to the level of service provided.

Seek a valuation

Ask your agent to explain how they intend to market your house, to get the best possible price. It’s a common mistake that some people will choose an agency simply because they have come up with the highest price for the property.

It is flattering to be told your home is worth more than anticipated, but remember, there’s a lot more to successfully selling a property than putting a huge price tag on it! Seek an agency who you can trust to be up front and honest from the beginning and you will avoid being disappointed in the long run.  

Help them to help you

Finally, tell them what you need! In order for you and the estate agent to work well together, you need to be clear about what you want from them. A good agent will ask you the right questions to help them determine your needs. But if you feel there’s something important they should know, and it hasn’t been covered, voice it!

It may be that you must sell your house by a certain date, but regardless of what it is, be honest about your circumstances. This will help the relationship run smoothly, knowing that all bases have been covered.

If you’re looking to sell your property, take a look at what we could do for you here.

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