Meet Applegate Properties’ newest recruit, Alison Balmforth


Meet Applegate Properties’ newest recruit, Alison Balmforth

Posted on Friday, May 5, 2023

Here at Applegate Properties, we pride ourselves on being a traditional estate agency with a ‘modern’ approach – with industry accolades from the likes of The Negotiator and The British Property Awards testament to our impact. But our success is only made possible thanks to our growing team of skilled and personable professionals.

Here, we’re shining a spotlight on our newest recruit, Alison Balmforth — learning more about her role as a business support administrator, favourite property on the company’s books, how she winds down when she’s ‘out of office’, and more. Take it away, Alison…

How long have you worked at Applegate Properties? 

Since February 2023.

What initially drew you to the company?

The company’s growing reputation, the locality of the office, and the role itself. My career history spans a whole host of positions in the sales and customer service environment, so it really appealed to my skill set. 

Outline what a day in the life of a business support administrator might look like:

No two days are ever the same, and much of what I do is determined by the requirements of my team at any given moment.

As well as extending support to the sales and lettings teams — whether that’s liaising with customers, taking on operational tasks, or providing administrative assistance — I’m on hand to support our manager director, Amy, in a PA-esque role. It’s pacey, but I love it!

What's been the biggest highlight during your time with the company so far?

The morale is so high here, and my colleagues so personable, so it’s just been a joy to feel like part of a team again — especially one that’s so renowned on both an industry and local level.

Which three words would your colleagues use to describe you? 

Calming. Supportive. Encouraging.

And which three words would you use to describe Applegate Properties?

Productive. Fulfilling. Progressive.

Do you have a favourite property which has been sold, since working at the firm? 

Acre Lane in Meltham — not only is it a really homely and charismatic property, which has had a great level of interest to-date, the vendors are also really lovely too..

If you had one top tip for selling/letting a property, what would it be?

Patience! It can be so easy to get swept up in the initial excitement, but giving yourself more time to negotiate with prospective buyers or tenants will provide better outcomes — rather than settling for a price that’s not as favourable as it could have been, or failing to do your due diligence and handing your keys over to the wrong people.

It’s also important in reducing the inevitable stress throughout the process too — which pays dividends when you’re trying to organise your own future plans at the same time.

Tell us your favourite spot to visit in Holmfirth:

Devour at the Dyehouse, a beautiful Italian restaurant located in a restored former wood turning mill. It’s well worth a visit if you haven’t been before!

Finally, how do you wind down when you're 'out of office'?

If I’m not in the gym or walking my dog, Maisie — a miniature schnauzer and border terrier cross — I’m spending time with my sons and family, or catching up with friends. The perfect balance of active and relaxation!

Sound like your kind of people?
Then we would love to hear from you.