Securing four coveted titles at The Negotiator Awards in November, Applegate Properties has bolstered its reputation even further — named as the leading estate agent in Holmfirth, courtesy of The British Property Awards.
Taking a forceful step away from traditional judging processes, the programme adopts a more ‘under the radar’ route — identifying authentic, best-in-class organisations and helping consumers make more informed decisions when scoping out a professional.
With an initial round of mystery shopping, the panel compares every estate agent against a set of 25 criteria, to obtain a balanced overview of their customer service levels. Then, to gain a more in-depth picture of performance, a number of data sets are analysed too — from the timeframe properties have been listed before an agreement has been made, the percentage resulting in either Sold STC or let agreed, as well as transaction fall-throughs, and more.
Observing the online presence of the property agents visited too, the judging team creates a shortlist of three finalists. These are then put through a rigorous final round of consideration, including the instruction of additional judging and a final, more detailed mystery shop.
With no financial barriers to entry, The British Property Awards is one of the most inclusive industry providers — with maximum participation and removed bias, the structure of the awards aims to highlight the most outstanding agents within their local marketplace.
And, with Applegate Properties securing the gold title for Holmfirth, we couldn’t be prouder of our team. Demonstrated customer service excellence has always remained a core part of our DNA, but having this industry-renowned seal of approval — providing a benchmark for local, regional, and national estate agents — is a real milestone moment for us.
As well as this accolade, we’re delighted to have been shortlisted for a number of national awards, as a result of this recognition. The results of these will be announced later in 2023, so stay tuned for more updates as they unfold!
Want to hear more about our award-winning services? Get in touch with our Holmfirth estate and lettings team, today. Or, head to The British Property Awards’ website, to learn more about our latest achievement.